How Gen Z Has Completely Changed the Way They Buy Cars
The auto industry is undergoing a generational shift, and it’s Gen Z—those born between 1997 and 2012—leading the way. Unlike older generations, Gen Z doesn’t walk into a dealership and browse. They arrive already knowing what they want. And they’re using artificial intelligence (AI), social media, and mobile-first tools to get there. At UKA Japan … Read more


